Proof of Usefulness Report

Fractional Marketing

Analysis completed on 1/25/2026

+126
Proof of Usefulness Score
Gaining Momentum

The submission describes a marketing consultancy with claims of a 30-person team and £2.5M 'marketcap'. However, the submission quality is extremely low, featuring unrealistic claims regarding audience reach ('everyone') and traction ('most people have used my product'). The launch date of 1983 conflicts with the modern 'fractional' terminology unless a rebrand occurred. The lack of verifiable evidence and the nonsensical answers significantly reduce the score, placing it in the range of minimal to low-verifiability traction.

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Score Breakdown

Real World Utility+20.0
Audience Reach Impact+5.0
Technical Innovation+5.0
Evidence Of Traction+10.0
Market Timing Relevance+60.0
Functional Completeness+5.0
Subtotal+132.5
Usefulness Multiplierx0.95
Final Score+126

Project Details

Description
We advise and support start-ups and scale-ups across various industries (Food & Drinks, Fashion, Pet Tech, Health Tech). We work with Founders / CEOs and their teams to help design difference-marking customer propositions and profitable growth engines.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline