Forward Strategy

We’re Forward Strategy, an independent brand breakthrough consultancy. We help organizations harness their brand to create new growth trajectories through the intersection of marketing, customer experience, and employee engagement. We’re a new kind of strategic partner that sees the world differently from those with roots in traditional consulting or advertising -- from the client's perspective. That's because we're rooted in 20+ years client-side experience leading some of Canada's most iconic brands in categories spanning consumer products, retail financial services, higher education, and B2B industrial. We know what it takes to build and execute integrated brand, customer experience and employee engagement strategies that have the power to transform your business because we've been there and done it. Services for organizations: Chief Marketing & Strategy Officer “For Hire”, Brand & Experience Transformation Leadership Services for agencies: New Business Development, Strategic Planning “For Hire” Expertise: brand strategy, development and execution of strategic marketing plans, integrated campaigns, customer experience transformation, forensic customer experience audits, marketing operations, digital marketing (social media, website redesign, eCommerce, IoT, mobile capabilities, CRM, UX design, and lead generation), market research, and marketing with embedded sustainability and ethical principles.