Forever Floral

Forever Floral (Sola Wood Flowers) is a verified high-revenue Direct-to-Consumer brand with estimated annual revenues between $8M-$10M and over 200,000 customers. The project solves a genuine pain point in the wedding industry (cost and durability of florals). However, the submission quality is poor, utilizing hyperbolic claims ('most people have used my product', 'everyone') rather than precise data. While the scale is impressive and significantly larger than the calibration baseline, the score is tempered by the low quality of the submission evidence and search results indicating mixed operational reputation (customer service challenges, shipping delays).