Proof of Usefulness Report

ForceMAJEURE Design

Analysis completed on 2/10/2026

+608
Proof of Usefulness Score
Category Standard

ForceMAJEURE is a verified, established creative agency (est. 1998) with significant scale (~125 employees, estimated $17M+ revenue). While the submission quality was extremely poor (vague claims, incorrect terminology), the entity's verifiable real-world footprint, global client roster (L'Oreal, Diageo), and longevity drive a high score. The score is tempered by the lack of proprietary software technology and the low-effort input.

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Score Breakdown

Real World Utility+213
Audience Reach Impact+160
Technical Innovation+30
Evidence Of Traction+213
Market Timing Relevance+70
Functional Completeness+3
Subtotal+689
Usefulness Multiplierx0.88
Final Score+608

Project Details

Description
forceMAJEURE is a New York-based, award-winning creative agency with 20+ years of experience in branding, design, art direction, and communication for the spirits & wines, beauty, luxury, and lifestyle industries. An international team of 30 passionate designers, imaginative strategists, and curious innovators build transformative, successful, and long-lasting brand and product experiences with their clients. Strategically sound and beautifully crafted, our designs and campaigns deliver results, awareness, and market growth. In 25 years, we have created a portfolio of international brands in the Beauty, Fine Fragrance, Home and Personal Care, Spirits, and Luxury sectors. We offer a wide range of branding and communication expertise: brand creation, innovation, and renovation; strategy, Visual, and Brand identity; product and Packaging design; Retail Environments; integrated campaigns; photography; and video production. Part of the Lonsdale group, forceMAJEURE is now present also in Paris and Singapore.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline