For Them

The project 'For Them' is a legitimate, verified queer wellness and binder brand with verifiable external traction, despite the submission's extremely poor quality (false claims of 'everyone' as audience and 'most people' having used it). While the submission itself lacks professional detail and uses hyperbolic claims, external search confirms a team of ~15, a clear market niche, and functional e-commerce operations. The low score reflects the 'Minimal Traction' (<50k users) bracket and heavy penalties for the submission's lack of credible evidence, though the business itself has high real-world utility for its specific target demographic.