Proof of Usefulness Report

FoodFacts

Analysis completed on 1/22/2026

+607
Proof of Usefulness Score
Category Standard

The project 'FoodFacts' (FoodFacts Sverige AB) is a verified, legitimate Swedish B2B technology company specializing in cloud-based food data, specifically sustainability and climate impact calculations. While the submission itself was of very low quality (using a pseudonym 'FrostFang', vague claims like 'everyone', and empty financial fields), external verification confirms high real-world utility and significant traction. The company has secured a major partnership with 'Svensk Dagligvaruhandel' (Swedish Food Retailers Federation) to provide climate scoring for the entire Swedish grocery assortment, positioning it as a national standard. This verified market dominance in Sweden compensates for the poor submission quality, though the 'everyone' reach claim is interpreted as B2B market penetration rather than direct consumer adoption.

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Score Breakdown

Real World Utility255 (Score: 85 × Quality: 1.2 × Weight: 2.5)
Audience Reach Impact100 (Score: 50 × Quality: 1.0 × Weight: 2.0)
Technical Innovation97.5 (Score: 65 × Quality: 1.0 × Weight: 1.5)
Evidence Of Traction195 (Score: 65 × Quality: 1.2 × Weight: 2.5)
Market Timing Relevance90 (Score: 90 × Quality: 1.0 × Weight: 1.0)
Functional Completeness2.5 (Score: 10 × Quality: 0.5 × Weight: 0.5)
Subtotal+740
Usefulness Multiplierx0.82
Final Score+607

Project Details

Project URL
Description
FoodFacts creates intelligent food data. That is: as automated as possible, easy to understand even if you're not an expert and actionable. So that everyone in the organization can make decisions towards better food products from Day 1.  Retailers can select better products to include in their portfolio by easily assessing large amounts of products. Producers have a direct clear assessment of the health and sustainable impact of their products and access decision-supporting tools to act.  Together we can create a healthier and more sustainable food system.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline