Proof of Usefulness Report

Fonto

Analysis completed on 1/22/2026

+430
Proof of Usefulness Score
Certified Problem Solver

Fonto is a verified Australian consumer data platform with significant real-world traction (90k+ users linking bank accounts, partnerships with Mastercard and Convenience Measures Australia). While the submission itself was of extremely poor quality (containing false claims like 'most people have used my product' and incorrect tags), independent verification confirms a legitimate, revenue-generating business model. The score reflects the strong underlying utility and traction of the business, penalized significantly for the lack of evidence provided in the submission.

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Score Breakdown

Real World Utility+188
Audience Reach Impact+80
Technical Innovation+75
Evidence Of Traction+94
Market Timing Relevance+65
Functional Completeness+5
Subtotal+507
Usefulness Multiplierx0.85
Final Score+430

Project Details

Project URL
fonto.com.au
Description
Consumers can earn money by completing surveys. These \u2028insights help to power our next generation consumer data platform that captures and seamlessly integrates behavioural and transactional data. \n\nFor consumer brands we deliver affordable access to the most timely and accurate consumer data intelligence for business decision making.\nThe data is stored in our single source data lake and is anonymised, analysed, curated and packaged for partners and clients.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline