Proof of Usefulness Report

Fohr

Analysis completed on 1/21/2026

+464
Proof of Usefulness Score
Industry Mainstay

Fohr is a legitimate, high-revenue influencer marketing platform ($14M+ est. revenue, 50+ employees) with verified market traction since 2013. While the project itself is high-quality and established, the submission provided by 'ThunderWing' contained extremely lazy and unverifiable claims (e.g., 'most people have used my product', 'everyone'). The score reflects the strong external reality of the business (high utility, reach, and traction) but is penalized by the low quality of the submission response.

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Score Breakdown

Real World Utility+118.75
Audience Reach Impact+90.00
Technical Innovation+60.00
Evidence Of Traction+118.75
Market Timing Relevance+45.00
Functional Completeness+1.25
Subtotal+433.75
Usefulness Multiplierx1.07
Final Score+464

Project Details

Project URL
Description
We've built a self-serve platform that allows you to run the best influencer marketing campaigns imaginable. It lets you find influencers, get verified analytics and detailed demographic information about their followers. It lets you pull reports, do competitor research, and find stats on a hashtag, brand name, or interest. It lets you make lists of influencers. You can brief influencers on a campaign, make offers, send emails to groups of influencers, and pull a full report.\n\nWe also run managed campaigns. We use technology every step of the way: pricing algorithms to make sure you're paying what you should be; tools that make sure you don't pay for fake followers; optimization for repeat impressions or total unique reach. We work on Instagram, YouTube, blogs, Pinterest, and Tumblr. We give you in-depth reporting, tracking click-through, impressions, engagements, and sales. We run campaigns from $25,000 to over a million dollars, from one influencer to 4,000.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline