Proof of Usefulness Report

Flux Outdoor

Analysis completed on 1/21/2026

+46

Proof of Usefulness Score

You're In Business

Flux Outdoor is a verifiable UK-based Digital Out-of-Home (DOOH) advertising platform founded in 2015. While the project is legitimate and the technology (data-triggered billboards) offers real-world utility, the submission quality is critically low. The claim 'most people have used my product' is factually incorrect for a B2B platform, and the 'audience reach' claim of 'everyone' is misleading. External data indicates the company has remained very small (~4-6 employees) over 9 years, with some associated legal entities listed as 'Deadpooled' or dissolved, suggesting a lifestyle business or boutique agency rather than a high-growth tech venture. The lack of verifiable revenue data and the flippant nature of the submission heavily impact the score.

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Score Breakdown

Real World Utility+17.5

Audience Reach Impact+3.0

Technical Innovation+7.5

Evidence Of Traction+3.75

Market Timing Relevance+6.0

Functional Completeness+0.5

Subtotal+38.25

Usefulness Multiplierx1.19

Final Score+46

Project Details

Project URL

fluxoutdoor.com

Description

Flux is the platform for data triggered billboard advertising - delivering impactful outdoor experiences by reacting to human moments \n\nWe’re disrupting the billboard advertising space, globally and our technology is used by many of the world's leading brands to run the most powerful campaigns on outdoor media. With a focus on speed, authenticity and impact, we work with more than 100 different brands, including the largest advertisers in the world.\n\nHeadquartered in London, United Kingdom, Flux Outdoor supports companies across EMEA, USA \u0026 Asia.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline