Proof of Usefulness Report

Fluency

Analysis completed on 1/21/2026

+722
Proof of Usefulness Score
Category Standard

Fluency is a verifiable, high-growth B2B enterprise (Inc. 5000 ranked #910 in 2024, ~$25M revenue) offering a high-utility digital advertising operating system. While the project submission text itself was of extremely poor quality (claiming 'everyone' as audience and 'most people' as users), the underlying business reality is exceptional. The score reflects the proven real-world utility, significant traction (100+ employees, $40M+ funding), and market relevance, heavily penalized in the 'Response Quality' and 'Audience Reach' quality factors due to the inaccuracy of the submission claims.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+85
Technical Innovation+120
Evidence Of Traction+237.5
Market Timing Relevance+90
Functional Completeness+2.5
Subtotal+760
Usefulness Multiplierx0.95
Final Score+722

Project Details

Project URL
Description
Our clients are industry-focused digital marketing companies or large organizations that manage their digital marketing in-house. They manage multi-million dollar digital media portfolios across hundreds or thousands of accounts.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline