Proof of Usefulness Report

Flowwow

Analysis completed on 1/21/2026

+647
Proof of Usefulness Score
Category Standard

Flowwow is a verified, high-traction marketplace with significant operational scale (~$50M USD revenue, 400+ employees, millions of users). While the project itself demonstrates exceptional real-world utility and reach, the submission quality was notably poor, containing hyperbolic claims ('most people have used my product') and vague technical details. The score reflects the high value of the business entity, penalized by the lack of depth in the specific submission.

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Score Breakdown

Real World Utility+22.50
Audience Reach Impact+17.00
Technical Innovation+3.60
Evidence Of Traction+19.00
Market Timing Relevance+8.00
Functional Completeness+0.25
Subtotal+70.35
Usefulness Multiplierx0.92
Final Score+647

Project Details

Project URL
flowwow.com
Description
Flowwow is a full-service marketplace that connects customers with local brands \u0026 businesses. Putting sellers at the heart of our business, we provide them an access to loyal and paying audience. Innovative tools otgether with marketing instruments also help 7500+ local businesses from 1000+ cities scale and promote their products.\n\nFlowwow is a one-stop solution for its customers, prioritizing convenience, transparency and empathy. Users can find items in the categories of flowers and gifts, pastry, clothing and accessories, jewellery, craft supplies, and more with the fast delivery.\n\nAt our core, we're people-oriented, results-driven and empathetic team that drives the company to the next stage of growth.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline