Proof of Usefulness Report

Floe Oral Care

Analysis completed on 1/21/2026

+211
Proof of Usefulness Score
Gaining Momentum

Floe Oral Care is a verified UK-based startup offering sustainable oral care subscriptions and innovative salivary biomarker testing. Search results confirm the company raised seed funding (~$350k from Holland & Barrett) and was reportedly acquired by Stride in late 2025. While the project demonstrates high real-world utility and technical innovation (saliva diagnostics), the submission quality is extremely poor, containing hyperbolic claims ('everyone', 'most people') and missing data. The score reflects the project's proven traction and utility, heavily penalized for the low-effort submission.

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Score Breakdown

Real World Utility+75
Audience Reach Impact+12
Technical Innovation+45
Evidence Of Traction+56
Market Timing Relevance+32
Functional Completeness+2
Subtotal+222
Usefulness Multiplierx0.95
Final Score+211

Project Details

Project URL
getfloe.com
Description
Our MVP product is a subscription box sending consumers high quality dental products every three months to improve their oral care. We're now looking to strengthen this framework by introducing an electric brush and also the ability to track the health of your mouth via salivary biomarkers. How do you know what impact negative oral health is having not only on your mouth but also the rest of your body?

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline