Proof of Usefulness Report

First Media US

Analysis completed on 1/21/2026

+615
Proof of Usefulness Score
Category Standard

First Media US is a highly established media entity with verifiable massive scale (60M+ US TV homes, billions of social views via Blossom/So Yummy). While the project submission itself was low-effort (vague data, no custom tech details), the external reality of the business places it in the top tier of audience reach and utility. The score reflects the proven traction and market dominance, penalized slightly for the lack of specific evidence provided in the application form.

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Score Breakdown

Real World Utility+200.0
Audience Reach Impact+190.0
Technical Innovation+24.0
Evidence Of Traction+237.5
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+724
Usefulness Multiplierx0.85
Final Score+615

Project Details

Project URL
first.media
Description
First Media regularly produces the most viewed and shared content in the world—Blossom and So Yummy are the number one and number two pages on Facebook in terms of views per post, and BabyFirst is viewed by 60 million US TV homes. Through these platforms, First Media is able to offer brand partners highly customized campaigns with unparalleled results.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline