Proof of Usefulness Report

Firebrand Communications

Analysis completed on 1/21/2026

+45
Proof of Usefulness Score
You're In Business

Firebrand Communications is a legitimate, established PR and marketing agency (founded 2016) with a verified team size of ~20 employees, implying stable revenue likely in the $2M-$4M range. However, the PoU score is significantly penalized due to an extremely low-quality submission that includes demonstrably false claims (e.g., 'most people have used my product' and audience reach of 'everyone'). While the business itself has real-world utility as a service provider for B2B tech startups, it lacks the technical innovation and scalability of a software product, and the submission failed to provide verifiable evidence of its actual success.

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Score Breakdown

Real World Utility+75
Audience Reach Impact+20
Technical Innovation+10
Evidence Of Traction+60
Market Timing Relevance+60
Functional Completeness+10
Subtotal+37
Usefulness Multiplierx1.2
Final Score+44

Project Details

Project URL
firebrand.marketing
Description
Firebrand Communications is an integrated PR and marketing agency. We help technology startups inspire their audiences to take action.\n\nAdvocacy drives awareness, preference, and revenue. At the intersection of PR, influencer relations and content marketing, advocacy is the key to rapid growth in today's market. We identify potential advocates, whether executives, employees, customers or influencers. We discover their stories and bring them to life through content. We share those stories through earned and social media, and via digital content channels, platforms, and partnerships. We quantify success by measuring the actions taken.\n\nFirebrand is based in San Francisco and staffed by a team of senior communications, marketing, and digital marketing experts. We work with a roster of hand-picked startups which are leaders in their field and backed by prominent VCs including a16z, GV, In-Q-Tel, Menlo Ventures, and NEA.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline