Proof of Usefulness Report

FF Branded

Analysis completed on 1/21/2026

+115
Proof of Usefulness Score
Gaining Momentum

FF Branded is a verified, legitimate small video production agency serving B2B clients like Comcast NBCUniversal and the Travis Manion Foundation. However, the submission is heavily penalized for hyperbolically false claims (e.g., 'most people have used my product', '150' employees vs. actual ~2-9), missing financial data, and a lack of technological innovation. It is a service business rather than a scalable tech product.

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Score Breakdown

Real World Utility+60
Real World Utility Quality+1
Audience Reach Impact+20
Audience Reach Impact Quality+0.5
Technical Innovation+10
Technical Innovation Quality+1
Evidence Of Traction+40
Evidence Of Traction Quality+1
Market Timing Relevance+40
Market Timing Relevance Quality+1
Functional Completeness+10
Response Quality Quality+0.5
Subtotal+165
Usefulness Multiplierx0.697
Final Score+115

Project Details

Project URL
Description
Creates engaging branded content films, integrating brand culture and value proposition for ads customers want to watch

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline