Proof of Usefulness Report

Farlo

Analysis completed on 2/3/2026

+245
Proof of Usefulness Score
Gaining Momentum

Farlo is a legitimate UK-based digital product studio with high-profile clients (e.g., Harry Potter and the Cursed Child), despite a low-quality submission that makes exaggerated claims ('audience reach: everyone'). While the agency demonstrates strong real-world utility and verifiable traction through its portfolio, the submission itself lacks data, relying on hyperbole. The score reflects the solid business fundamentals found via external verification, penalized heavily for poor response quality and inaccurate reach claims.

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Score Breakdown

Real World Utility+162.5
Audience Reach Impact+16.0
Technical Innovation+52.5
Evidence Of Traction+37.5
Market Timing Relevance+60.0
Functional Completeness+2.5
Subtotal+331
Usefulness Multiplierx0.74
Final Score+245

Project Details

Description
Farlo is a start-up web design and development agency, specialising in websites for live events, with a strong focus on technical SEO, user experience, and conversion optimisation. As a part of SINE Group, Farlo works closely with SINE Digital, a leading performance marketing company.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline