Proof of Usefulness Report

Fairing

Analysis completed on 1/21/2026

+528

Proof of Usefulness Score

Industry Mainstay

Fairing (formerly Enquire Labs) is a verified, market-leading post-purchase survey platform for Shopify Plus brands (e.g., Skims, Allbirds). While the submission quality was extremely poor (vague claims like 'everyone' and 'marketcap: null'), external verification confirms a robust B2B SaaS business with ~21 employees, significant venture funding (~$4.5M), and high utility in the post-iOS14 e-commerce landscape. The score reflects the strong underlying business fundamentals despite the low-effort submission.

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Score Breakdown

Real World Utility+20.0

Audience Reach Impact+7.0

Technical Innovation+8.25

Evidence Of Traction+16.25

Market Timing Relevance+9.0

Functional Completeness+0.25

Subtotal+60.75

Usefulness Multiplierx0.87

Final Score+528

Project Details

Project URL

fairing.co

Description

For thousands of Shopify’s biggest brands such as Allbirds, Figs, and Skims, Fairing post-purchase surveys inform the “why” behind consumer behavior.\n\nWe operationalize attribution, personalization, conversion optimization and more through direct-from-consumer data, giving brands a sustainable competitive moat of proprietary, privacy-focused data.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline