Proof of Usefulness Report

Ezoic

Analysis completed on 1/21/2026

+660
Proof of Usefulness Score
Category Standard

Ezoic is a well-established, high-revenue ad-tech platform (Series B, ~$100M+ est. revenue) that significantly exceeds the scale of the calibration benchmark. While the submission itself was extremely low-quality (vague claims, missing data), external verification confirms it serves over 30,000 publishers and employs 200+ people. The score reflects the massive verifiable reality of the business, penalized strictly for the lack of effort and detail in the provided evidence.

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Score Breakdown

Real World Utility+184.0
Audience Reach Impact+153.6
Technical Innovation+93.6
Evidence Of Traction+196.0
Market Timing Relevance+85.0
Functional Completeness+5.0
Subtotal+717.2
Usefulness Multiplierx0.92
Final Score+660

Project Details

Project URL
ezoic.com
Description
Ezoic is a technology company that specializes in providing artificial intelligence-driven solutions for digital publishers. Through its platform, Ezoic offers tools and services designed to optimize website performance, user experience, and ad revenue. The company leverages machine learning to help publishers test different layouts, content, and ad placements to maximize engagement and earnings. Ezoic's platform is known for its ability to automate complex processes, allowing publishers to focus on content creation while improving site speed and user satisfaction. With a commitment to innovation, Ezoic serves a wide range of clients, from small independent publishers to large media organizations.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline