Proof of Usefulness Report

Ezmall

Analysis completed on 2/4/2026

+138
Proof of Usefulness Score
Gaining Momentum

Ezmall is a video-commerce platform backed by the Essel Group, launched in 2017 to target Tier 2/3 cities in India. While it has verifiable historical revenue (~$2.5M USD in FY24) and corporate backing, the project appears to be in severe decline. Recent third-party data indicates the team size has shrunk significantly (potentially to single digits), and user reviews from 2024 are overwhelmingly negative, citing non-delivery of goods and lack of support. The submission itself is of extremely poor quality, containing nonsensical financial figures ('marketcap: 50000') and delusional traction claims ('most people have used my product'), suggesting a lack of seriousness or awareness.

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Score Breakdown

Real World Utility+30
Quality Factor Utility+0.5
Audience Reach Impact+40
Quality Factor Reach+1
Technical Innovation+35
Quality Factor Innovation+1
Evidence Of Traction+30
Quality Factor Traction+1
Market Timing Relevance+20
Quality Factor Timing+1
Functional Completeness+10
Quality Factor Response+0.5
Subtotal+26.75
Usefulness Multiplierx1.03
Final Score+138

Project Details

Project URL
Description
EZ Mall is an ideal platform to market your brand and increase sales revenue. Ezmall has been at the forefront of helping the brands build their presence across India due to its strong reach, advanced infrastructure, and comprehensive solutions. EZ Mall has reach to over 100 million customers in India, providing a significant opportunity to connect with a large and diverse audience. This wide customer base increases the potential for brand exposure, customer engagement, and ultimately, sales growth. Ezmall’s D2C Business vertical enables manufacturers to establish their own direct-to-consumer (D2C) brands without the complexities typically associated with it. This democratization of the D2C landscape provides a streamlined and efficient pathway for manufacturers to launch and scale their brands. Our unique approach of commerce-driven content allows brands to effectively showcase their products and engage customers. EZ Mall offers comprehensive end-to-end solutions that cover various aspects of brand development and growth. From product development and branding to e-commerce infrastructure and customer acquisition strategies. EZ Mall provides a holistic ecosystem to support your brand's journey and maximize growth potential.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline