Proof of Usefulness Report

Ezetap Mobile Solutions

Analysis completed on 1/21/2026

+674
Proof of Usefulness Score
Category Standard

Ezetap is a highly successful, integrated payments platform acquired by Razorpay for ~$200M in 2022. The project demonstrates exceptional traction with $10B+ annual GTV and 500,000+ touchpoints across India and UAE. While the specific submission form contains informal/low-effort responses (e.g., 'most people have used my product'), the verifiable data in the description confirms it is a market-leading solution with massive real-world utility and reach. The score reflects its status as a mature, exited fintech venture, placing it in the top tier of the calibration scale.

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Score Breakdown

Real World Utility+171.0
Audience Reach Impact+118.8
Technical Innovation+72.0
Evidence Of Traction+220.5
Market Timing Relevance+54.0
Functional Completeness+6.0
Subtotal+642.3
Usefulness Multiplierx1.05
Final Score+674

Project Details

Project URL
corp.ezetap.com
Description
Founded in 2011, Ezetap is an integrated payments platform designed to support every payment instrument and method for businesses across different sizes and sectors in India and the UAE. The solution enables businesses to accept any type of payment via any instrument (Cards, QR, UPI, SMS Pay Links, Wallets, Cash) at the customer’s doorstep, at a kiosk, over-the-counter or remotely. A pioneer in transforming payment processes for businesses, Ezetap has enabled over 500,000+ user touchpoints across India \u0026 the UAE, to accept device-based and device-less payments.\nEzetap currently processes 317 million+ transactions at a gross volume of $10billion+ processed annually. In August 2022, Ezetap was acquired by India’s fintech giant, Razorpay.\nTogether, Ezetap and Razorpay are building one of India’s largest omni-channel payments solutions.\nFor more details you can visit us at https://www.ezetap.com/

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline