Proof of Usefulness Report

Eye Catcher

Analysis completed on 1/26/2026

+45
Proof of Usefulness Score
You're In Business

The project 'Eye Catcher' is a verifiable B2B marketing agency serving the health-tech sector, founded in 2013 with credible partnerships (PwC, NHS). However, the submission itself is of very low quality, mischaracterizing the service as a product for 'everyone' and providing evidently false claims regarding traction ('most people have used my product'). As a service business rather than a technology solution, it scores low on innovation, and the poor submission quality heavily penalizes the metrics.

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Score Breakdown

Real World Utility+48
Audience Reach Impact+10
Technical Innovation+2.5
Evidence Of Traction+20
Market Timing Relevance+70
Functional Completeness+5
Subtotal+38.625
Usefulness Multiplierx1.15
Final Score+45

Project Details

Project URL
eyecatchermc.com
Description
Found in 2013, Eye catcher is the first brand and communications agency for health tech innovators, building bold, purposeful brands to drive healthcare technologies into the hands of those that need it. Working for nearly a decade in health technology, Eye catcher is a leading voice in the sector, partnering with accelerators such as PwC, DigitalHealth.London, The NHS Innovation Accelerator and Google, and winning awards for their work with health tech businesses for innovation in healthcare brand and communications.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline