Proof of Usefulness Report

Extole

Analysis completed on 2/6/2026

+696
Proof of Usefulness Score
Category Standard

Extole is a verified, market-leading enterprise referral marketing platform with significant traction (clients include Zoom, Square, Acorns). Despite a low-effort submission (generic 'everyone' audience, lack of technical detail), the underlying business fundamentals are exceptionally strong. The company has been established since 2009, shows verifiable scale (estimated 100+ employees, significant funding/acquisition history), and solves a critical problem for major brands. The score reflects high real-world utility and traction, adjusted slightly downward for the poor quality of the provided description.

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Score Breakdown

Real World Utility+230.0
Audience Reach Impact+128.0
Technical Innovation+52.5
Evidence Of Traction+237.5
Market Timing Relevance+80.0
Functional Completeness+5.0
Subtotal+733
Usefulness Multiplierx0.95
Final Score+696

Project Details

Project URL
extole.com
Description
Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise advocacy platform and team of experts create customized advocate and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an important and unique source of first-party data. Extole is trusted by brands like Discover, Acorns, Uniqlo, Zoom, and Square to power their Customer-led Growth initiatives. To join the Extole team, check out our job openings here: https://www.extole.com/careers/

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline