Proof of Usefulness Report

Expressen

Analysis completed on 2/6/2026

+698
Proof of Usefulness Score
Category Standard

Expressen is a major, established national media entity in Sweden with massive verified traction (4.8M weekly visitors) and a large operational footprint (750 employees). While the submission data itself was low-effort (vague descriptions, lack of technical detail), the verifiable real-world scale, longevity (founded 1944), and market dominance place it in the highest tier of utility and reach. The score reflects its status as a 'large scale' enterprise, penalized slightly for the lack of specific technical insight in the application.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+228.0
Technical Innovation+22.5
Evidence Of Traction+237.5
Market Timing Relevance+60.0
Functional Completeness+2.5
Subtotal+775.5
Usefulness Multiplierx0.90
Final Score+698

Project Details

Project URL
Description
Expressen is a nationwide liberal evening newspaper in Sweden, founded 1944 and part of the Bonnier Group. Expressen is a growing mediacompany with editions for print, web, TV, mobile and tablets. Currently Expressen is the most read Swedish newspaper in print, and second largest online newspaper with 4,8 million unike visitors every week.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline