Proof of Usefulness Report

Expedia Group

Analysis completed on 1/21/2026

+778
Proof of Usefulness Score
Unicorn Utility

Expedia Group is a verified industry giant with massive market capitalization (~$27B) and global reach, justifying near-maximum scores for utility, reach, and traction despite a low-effort submission. The submission relies heavily on the established brand rather than detailed technical explanations, resulting in lower scores for innovation and response quality. The verifiable scale (16,500 employees, public market cap) places this project firmly in the top tier of the evaluation scale.

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Score Breakdown

Real World Utility+250
Audience Reach Impact+200
Technical Innovation+60
Evidence Of Traction+250
Market Timing Relevance+90
Functional Completeness+5
Subtotal+855
Usefulness Multiplierx0.91
Final Score+778

Project Details

Project URL
expediagroup.com
Description
Expedia Group, accessible via expediagroup.com, is a leading global travel technology company that operates a wide range of travel brands, including Expedia.com, Hotels.com, Vrbo, Orbitz, Travelocity, and more. The company provides a comprehensive platform for travelers to plan and book their trips, offering services such as flights, hotels, car rentals, vacation packages, and activities. Expedia Group leverages advanced technology and data analytics to enhance the travel experience, making it easier for customers to find the best deals and manage their itineraries. With a strong focus on innovation and customer satisfaction, Expedia Group aims to empower travelers worldwide by providing them with the tools and resources needed to explore the world.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline