Excelsa

Excelsa is a verified, established Italian household goods brand (owned by Bergamaschi & Vimercati S.p.A.) with estimated annual revenue of ~$26M and over a century of history (est. 1919). While the submission quality was poor (vague claims, lack of data), external validation confirms it is a successful 'Large Scale' business. However, as a traditional commerce operation with no discernible technology component or software innovation, its score is heavily penalized in the 'Technical Innovation' category, despite high scores for 'Real-World Utility' and 'Evidence of Traction'.