Evolve Marketing NZ is a verified, established boutique agency in Auckland (founded ~2000) offering standard digital marketing and web design services. However, the project submission is of extremely low quality, containing nonsensical claims (e.g., 'most people have used my product' for a local agency) and misused financial metrics ('marketcap' for a private SMB). While the business has real-world utility as a service provider, the lack of scalable technology and the unreliability of the provided traction data result in a low Proof of Usefulness score compared to the calibration baseline.
Ready to Compete for $150k+ in Prizes?
Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes
Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline