Proof of Usefulness Report

Evolve Marketing NZ

Analysis completed on 1/25/2026

+34
Proof of Usefulness Score
You're In Business

Evolve Marketing NZ is a verified, established boutique agency in Auckland (founded ~2000) offering standard digital marketing and web design services. However, the project submission is of extremely low quality, containing nonsensical claims (e.g., 'most people have used my product' for a local agency) and misused financial metrics ('marketcap' for a private SMB). While the business has real-world utility as a service provider, the lack of scalable technology and the unreliability of the provided traction data result in a low Proof of Usefulness score compared to the calibration baseline.

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Score Breakdown

Real World Utility+17.50
Audience Reach Impact+1.00
Technical Innovation+3.00
Evidence Of Traction+2.50
Market Timing Relevance+5.00
Functional Completeness+0.25
Subtotal+29.25
Usefulness Multiplierx1.15
Final Score+34

Project Details

Project URL
Description
When it comes to advertising & marketing, we don’t just consult. We do the meaty up-front thinking and also follow through with the execution, maintaining the strategy throughout. Instead of just focusing on one narrow aspect of digital marketing, (e.g. Google AdWords) and selling it to every man and his dog, we provide a broad range of marketing services to a select group of clients. If we work with you, you’ll enjoy the benefit of your very own “outsourced marketing department“. Marketing plans that are practical and doable are a rare thing indeed. Overly-complicated corporate-style plans full of "WTF does that mean?" text is a crime punishable by public humiliation here. Instead, our digitally-led evolve Marketing Action Plan (eMAP) absolutely nails simplicity and usability. We also specialise in building websites and digital marketing strategies that work, look good AND get solid business results - rather than just "pretty" websites where visual aesthetics override all other considerations. Lastly, we have particular strengths in search engine optimisation (SEO), which means our clients enjoy high Google rankings and highly-qualified organic traffic.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline