Proof of Usefulness Report

Event Squared Ltd.

Analysis completed on 1/26/2026

+26
Proof of Usefulness Score
You're In Business

Event Squared Ltd. is a verified local audiovisual and event production SME based in Palmerston North, New Zealand. While the business is operational and demonstrated good market adaptability by pivoting to livestreaming in 2020, it is a service-based company rather than a scalable technology product. The submission contains hyperbolic and inaccurate claims (e.g., audience reach of 'everyone', traction claim that 'most people have used my product'), and confuses financial metrics ('marketcap' vs. revenue). The project lacks the global scalability and technical innovation required for a high PoU score.

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Score Breakdown

Real World Utility+16.25
Audience Reach Impact+1.0
Technical Innovation+2.25
Evidence Of Traction+2.5
Market Timing Relevance+6.0
Functional Completeness+0.5
Subtotal+28.5
Usefulness Multiplierx0.92
Final Score+26

Project Details

Description
EVENT SQUARED LTD is a technical Solutions company based in Palmerston North, New Zealand. The company specialises in Audio, Video, Lighting, Staging and Livestreaming and installation. The staff are specialists in all areas of production as well as Theatre, concerts, conferences and meetings

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline