ETM Pacific is a long-established (Est. 1995) Australian industrial IoT manufacturer and distributor with a verifiable team of ~30 employees, indicating a stable B2B operation significantly larger than the 'startup' phase. However, the submission quality is critically low, containing hyperbolic claims ('audience reach: everyone', 'most people have used my product') and confusing financial data ('marketcap: 500000'). The evaluation credits the company's verifiable real-world utility and longevity while heavily penalizing the poor response quality and inaccurate reach claims.
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