Ethicronics

Ethicronics (GoldenForge) is a legitimate, high-potential deep tech startup spinning out of Cambridge with backing from NATO DIANA and NCSC. The project addresses a critical real-world problem—counterfeit electronics in supply chains—with innovative software-based hardware assurance. However, the PoU score is significantly penalized by a low-quality submission that includes demonstrably false claims ('most people have used my product', 'audience reach: everyone') and lacks specific data. While the technology and institutional traction are verified and impressive, the submission quality and current commercial scale (Seed/Pilot stage) place it in the 'Minimal Traction' scoring range.