Proof of Usefulness Report

Ethic

Analysis completed on 1/21/2026

+679

Proof of Usefulness Score

Category Standard

Ethic is a legitimate, high-traction fintech company with over $6B in Assets Under Management (AUM) and 240+ institutional partners, validating its high utility and market success. However, the submission quality is extremely poor, containing false claims ('everyone', 'most people have used my product') and data entry errors (market cap entered as revenue). While the project itself is a 'Unicorn' scale success, the score is penalized by the low quality of the submission and exaggerated audience reach claims.

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Score Breakdown

Real World Utility+22.5

Audience Reach Impact+8.0

Technical Innovation+12.0

Evidence Of Traction+22.5

Market Timing Relevance+8.5

Functional Completeness+0.25

Subtotal73.75 (Base) -> 737.5 (Scaled)

Usefulness Multiplierx0.92

Final Score+679

Project Details

Project URL

ethic.com

Description

We are a technology-driven, sustainable asset manager empowering institutions to create passive investment portfolios specific to their values and financial goals. We are powering the future of sustainable investing.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline