Proof of Usefulness Report

Esther Consulting

Analysis completed on 1/25/2026

+6
Proof of Usefulness Score
You're In Business

The submission for 'Esther Consulting' describes a generic digital marketing service with no verifiable online presence. The project makes unrealistic claims regarding audience reach ('everyone', 'most people have used my product') and misuses financial terminology ('marketcap'). There is no evidence of technical innovation or meaningful traction. The mismatch between the claimed scale and the lack of a digital footprint results in a minimal score.

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Score Breakdown

Real World Utility+2.5
Audience Reach Impact+0.0
Technical Innovation+0.0
Evidence Of Traction+0.0
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+6.75
Usefulness Multiplierx0.9
Final Score+6

Project Details

Project URL
ondemandmarketing.ca
Description
I am Neha Ashani and I am a digital marketing expert with 15+ years of experience. I specialize in working with start-ups, small to medium size businesses and companies who are looking to either setup, grow or expand their marketing activities. I have had the privilege's to work in real estate & construction, e-commerce, fintech, health tech, healthcare, pharma, agencies, heavy machinery, auto, and banking sectors. I can help you achieve your marketing goals and KPIs with my knowledge and experience.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline