Proof of Usefulness Report

EssenceMediacom

Analysis completed on 2/7/2026

+718
Proof of Usefulness Score
Category Standard

EssenceMediacom is a verifiable, massive global media agency (part of GroupM/WPP) with over 10,000 employees and $20B+ in billings. While the submission fields contain low-effort placeholders (e.g., 'marketcap: 1000000001', 'most people'), the core description accurately reflects a highly impactful, established market leader. The project scores exceptionally high on utility, reach, and traction due to its proven industry status, despite the poor quality of the specific form responses.

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Score Breakdown

Real World Utility+230.0
Audience Reach Impact+190.0
Technical Innovation+60.0
Evidence Of Traction+237.5
Market Timing Relevance+75.0
Functional Completeness+5.0
Subtotal+797.5
Usefulness Multiplierx0.90
Final Score+718

Project Details

Description
Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline