Proof of Usefulness Report

EQUA

Analysis completed on 2/6/2026

+421
Proof of Usefulness Score
Certified Problem Solver

EQUA is a verified, established lifestyle brand (founded ~2010) based in Slovenia, known for sustainable water bottles and 'smart' hydration products. While independent data suggests respectable traction (est. ~$3M annual revenue, ~35 employees), the submission itself is of critically poor quality. It relies on marketing fluff ('hydrated hotties') and contains demonstrably false claims (e.g., reach is 'everyone', 'most people have used my product'). The score acknowledges the legitimate business and environmental utility but applies significant penalties for the unreliable and hyperbolic data provided in the submission.

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Score Breakdown

Real World Utility+170.00
Audience Reach Impact+56.00
Technical Innovation+36.00
Evidence Of Traction+123.75
Market Timing Relevance+45.00
Functional Completeness+2.50
Subtotal+433.25
Usefulness Multiplierx0.97
Final Score+420

Project Details

Project URL
Description
We’re turning the world upside down, one hydrated hottie at a time! Picture this: a planet brimming with individuals who wholeheartedly embrace self-care as the foundation of their lives. It’s a glorious sight, my friend! In our vision, self-care isn’t just an afterthought; it’s a non-negotiable, a pillar so essential it’s etched into the very fabric of our existence. We see a world where people prioritise their well-being, nurturing their bodies with love and care for the long haul.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline