EQUA is a verified, established lifestyle brand (founded ~2010) based in Slovenia, known for sustainable water bottles and 'smart' hydration products. While independent data suggests respectable traction (est. ~$3M annual revenue, ~35 employees), the submission itself is of critically poor quality. It relies on marketing fluff ('hydrated hotties') and contains demonstrably false claims (e.g., reach is 'everyone', 'most people have used my product'). The score acknowledges the legitimate business and environmental utility but applies significant penalties for the unreliable and hyperbolic data provided in the submission.
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