Proof of Usefulness Report

Epteca

Analysis completed on 2/6/2026

+430
Proof of Usefulness Score
Certified Problem Solver

Epteca is an established B2B travel retail platform (founded 2011) that solves a genuine problem (ancillary revenue) for travel providers. However, the submission contained significant errors, including the incorrect project name 'SwiftStorm' and hyperbolic claims ('most people have used my product', 'reach: everyone'). While external verification confirms the company's existence and partnerships with major brands, the submission's poor quality and lack of verifiable data resulted in heavy penalties to the Traction and Response Quality scores.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+60.0
Technical Innovation+97.5
Evidence Of Traction+62.5
Market Timing Relevance+50.0
Functional Completeness+10.0
Subtotal+467.5
Usefulness Multiplierx0.92
Final Score+430

Project Details

Project URL
Description
The Smart All-in-one Platform for Travel Retail Advertising Epteca has developed the “Marketplace Ecosystem” where travel companies and product vendors now have the capability to tap into unrealized revenue streams by offering a wide range of products relevant to each step of the customer journey. These include pre-travel accessories and care to in-destination services to post-travel necessities and enriched customer services. Using customer data and predictive algorithms that match the context and intent, Epteca can accurately anticipate not only what travelers want and need, but also what they are likely to want, need or do during their trip. Only the most applicable options are offered via personalized white-labeled communications that function more like a practical checklist of relevant reminders than a sales pitch. Epteca has already satisfied millions of customers with their carefully curated dynamic catalog of in-demand offerings. Travel providers using the platform will leverage profits from travel related retail products and services and improve margins. This is a welcome change to the traditional margins that continue to narrow. This combined with a strong customer service message post booking through to the return from travel, gives brands an opportunity to build stronger customer loyalty. Epteca’s all-in-one platform for travel retail advertising is delivering impressive results for clients and partners with no investment or running costs, and the service can be up-and-running in just a few weeks. As a fully managed end-to-end solution, travel companies can focus on their core business of selling flights and hotels while the platform generates ongoing ROI and personalizes service. For more information about the smart all-in-one platform for travel retail advertising, visit epteca.com.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline