Enterprise Performance Group LLC

With nearly 30 years of industry experience, our data analytics and predictive modeling services help clients quickly analyze their marketing programs to understand what works and doesn’t. Analytics and Predictive Modeling: Utilizing advanced machine learning techniques, we give clients a deeper understanding of their customers and prospects – whom to reach out to, what products and offers they are interested in, which messaging channels are most effective, when, and how often to communicate – allowing clients to maximize the effectiveness of their marketing spend. Data Processing and Warehousing: Successful campaigns begin with clean, accurate data. Put our decades of experience in data processing and warehousing to your advantage. For over two decades, we have worked as a database marketing service provider for several Fortune 500 clients. This experience includes data cleansing and standardization and designing, building, and implementing marketing data warehouses. With the increasing need for harnessing big data, we can help clients design and implement efficient warehouses that can deliver results quickly and accurately. Campaign Management: We manage the complete cycle of online and offline marketing campaigns, including data sourcing, test design, campaign selection, and results attribution. Specifically, we can manage database marketing tasks starting with data preparation (data sourcing, data standardization, merge/purge), scoring and segmentation, campaign selection and production, and results from attribution and analysis. We also provide a competitive advantage for clients by leveraging the data to build predictive models and formulate successful and sustainable marketing strategies. Strategic Consulting: Our consulting experience spans numerous industries, from insurance and financial services to publishing, online retail, telecommunications, non-profits, and more.