Proof of Usefulness Report

Enteractive

Analysis completed on 1/20/2026

+645
Proof of Usefulness Score
Category Standard

Enteractive is a verifiable industry leader in the iGaming B2B sector with a large workforce (~185 employees) and significant operational history (est. 2008). While the user submission contained vague and inaccurate claims (e.g., 'most people have used my product', 'audience reach: everyone'), external search confirms the company's strong market position, proprietary '(Re)Activation Cloud' technology, and extensive client base (Betsson, Kindred, etc.). The project scores highly on utility and verified traction, though the submission quality was poor and the 'innovation' is primarily a service-delivery wrapper.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+130.0
Technical Innovation+60.0
Evidence Of Traction+225.0
Market Timing Relevance+80.0
Functional Completeness+6.25
Subtotal+713.75
Usefulness Multiplierx0.904
Final Score+645

Project Details

Project URL
enteractive.com
Description
We are Enteractive, a service provider in the online gambling (iGaming) industry. We are the industry leader and the experts in player reactivation. Be it online casino or sportsbook, we know how to reactivate players and increase their retention and loyalty to the brands we work with. Through our custom-made tech (Re)Activation Cloud®, we communicate with players around the world to promote our client’s platforms, while making sure they play responsibly! ?\n\nWorking at Enteractive means being part of a team with more than 26 nationalities in 3 locations: Malta, Romania, and the US. Being in business for more than 10 years, we are now in an exciting scale-up phase, because of all the great talented people we have with us. We always strive to be better, working hard while enjoying a good portion of fun and competition!

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline