Proof of Usefulness Report

Engrain

Analysis completed on 2/6/2026

+539
Proof of Usefulness Score
Industry Mainstay

Engrain is a verified, established PropTech company (est. 2010) generating estimated annual revenue of ~$25M with ~150-170 employees, significantly exceeding the 'calibration' reference in scale. While the submission itself was low-effort (claiming 'marketcap' instead of revenue and exaggerated audience reach), the underlying business has verifiable strong traction, including a $12M Series A raise in 2023 and widespread adoption in the multifamily real estate sector (8,000+ properties). The score reflects the high real-world utility and verified market position, adjusted downward slightly for the poor quality of the submission data.

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Score Breakdown

Real World Utility+148.50
Audience Reach Impact+96.00
Technical Innovation+72.00
Evidence Of Traction+151.80
Market Timing Relevance+45.00
Functional Completeness+2.25
Subtotal+515.55
Usefulness Multiplierx1.04
Final Score+539

Project Details

Project URL
Description
Engrain is a recognized leader in next-generation interactive technology and data visualization software solutions for the multifamily, commercial, residential, storage, and retail real estate industries.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline