Proof of Usefulness Report

Emporia Marketing Ltd.

Analysis completed on 1/24/2026

+9
Proof of Usefulness Score
You're In Business

The submission describes a standard marketing agency (Emporia Marketing Ltd) rather than a specific technology project. The input contains significant data quality issues, including an unrelated project name ('IronClaw') and highly exaggerated traction claims (e.g., 'most people have used my product', '35M marketcap' for a 6-person team). While the agency appears to be a legitimate local business in Liverpool (incorporated 2021), the submission fails to demonstrate the technological innovation, scale, or verifiable metrics required for a high PoU score.

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Score Breakdown

Real World Utility+3.75
Audience Reach Impact+1.0
Technical Innovation+0.75
Evidence Of Traction+0.63
Market Timing Relevance+3.0
Functional Completeness+0.25
Subtotal+9.38
Usefulness Multiplierx1.01
Final Score+9

Project Details

Description
Emporia Marketing is a full-service, global media and marketing communications agency who support brands and businesses of all sizes to hit their marketing and sales goals. Whatever marketing support your business needs to thrive, Emporia’s expert team is here to help. Empowering brands and elevating businesses, we offer a broad range of services, including: •Media (out-of-home, advertising, TV, radio, bus and billboard) •Creative services (video, branding, animation, creative adverts and photography) •Digital (website design and development, SEO, marketing, PPC, PR and website content) •Events, experiential and vehicles Using innovative technology and tried-and-tested methods, our experienced team delivers high impact campaigns that expand brand visibility, increase customers and boost revenue. Based in Liverpool and operating globally, we offer industry-leading support to brands who are starting up, companies who aren’t progressing at the rate they would like and to stagnating businesses. Have a chat today with our friendly, supportive and innovative team to explore how we can help your business reach its sales and marketing goals. Call 03335775745, email media@emporialtd.co.uk or visit http://www.emporiamarketing.co.uk to keep your brand at the forefront of people’s minds.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline