Proof of Usefulness Report

Employer Branding Australia

Analysis completed on 1/26/2026

+34
Proof of Usefulness Score
You're In Business

The project is a legitimate B2B agency (Employer Branding Australia) providing consulting services, not a technology product. While the business has verified clients (e.g., Optus, Qld Gov) and revenue, the submission data is heavily flawed: it lists a 'DeepHunter' project name (mismatch), exaggerates team size (claimed 125 vs. real ~20), and provides nonsensical traction claims ('most people have used my product'). As a non-tech service entry with poor data integrity, it scores low on the Proof of Usefulness scale designed for technology assessment.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+2.0
Technical Innovation+0.75
Evidence Of Traction+7.5
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+30.5
Usefulness Multiplierx1.11
Final Score+34

Project Details

Description
Connected people perform - Inspired cultures deliver - Better employers succeed. We’re a strategic talent and brand solutions agency that helps you inspire and connect your people, teams and organisation, for better results, careers and lives. We do it by connecting talent & culture with brand & marketing, and comms & conversations. We’ll help you: - Attract and retain the talent you need, for today and tomorrow - Shape proud, connected cultures and teams that deliver organisational success - Navigate and embrace change, with your people front and centre - Tell your organisation’s true story, to inspire the audiences you care about the most We’re here to help you with: - Strategic, meaningful organisational values, purpose, mission & vision - Authentic Employee Value Propositions that deliver results - Strategies, content and campaigns for talent attraction & recruitment marketing - Actionable, effective employee experience and culture strategies and storytelling, to keep your teams connected and performing in times of challenge and change About our team: We’re a passionate, proven team of: - Inspired researchers and engagement specialists who truly understand people and culture - Talented brand, marketing and comms experts who get it… and who insist on authenticity - Ultra creatives - writers, designers, videographers and photographers who love turning art into results - Passionate strategists and project managers who jump out of bed to inspire change Our core? Strategy, authenticity and people at the heart and the helm. And that's working for our clients, time and time again.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline