Proof of Usefulness Report

Emozo Labs

Analysis completed on 2/6/2026

+48
Proof of Usefulness Score
You're In Business

Emozo Labs is a verifiable B2B SaaS company offering AI-driven emotional analytics (facial coding, eye tracking) for market research. The project has real-world utility and verified existence (founded ~2020, seed funding, functioning platform). However, the submission itself contains significant errors and red flags: the project name is listed as 'FrostKeeper' (likely a copy-paste error), and the traction claims ('most people have used my product') are hyperbolic and false for a niche B2B tool. While the technology and market timing are promising, the low quality of the submission data severely impacts the score, placing it in the 'Minimal Traction/Red Flags' tier.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+2.0
Technical Innovation+9.75
Evidence Of Traction+5.625
Market Timing Relevance+7.5
Functional Completeness+0.25
Subtotal+42.625
Usefulness Multiplierx1.12
Final Score+48

Project Details

Project URL
emozo.ai
Description
Emozo’s DIY Research & Feedback Collection platform uses behavioral and emotional insights to help clients drive the right decisions for all digital content. Combined with our consulting services and panels, we help clients go beyond traditional customer data analytics and delve into customers’ hearts and minds to understand the effectiveness and impact of all digital content. We help clients create and deploy more purposeful digital content – ads, applications, streaming media content, and the likes, on any channel – web, mobile, social media, TV, etc. We use customer-derived insights to solve brand, messaging, and experience challenges. Our novel method of combining unconscious (attention and emotion) and stated (questionnaire) responses helps clients understand the effectiveness of all digital content very quickly. We leverage AI to enable qualitative research at scale and with speed on customers' devices. Without any need for clients and their customers to download, install or maintain anything. Emozo's SaaS platform supports iterative design-development processes and offers fully secure data protection for clients and their customers. info@emozo.ai

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline