Proof of Usefulness Report

EmCasa

Analysis completed on 1/20/2026

+612
Proof of Usefulness Score
Category Standard

EmCasa is a verified, high-traction Series B PropTech company in Brazil with over $21M in funding and significant market presence. The platform solves a genuine problem in the real estate market through virtual tours and algorithmic pricing. However, the submission itself was of extremely low quality, providing verifiable falsehoods ('everyone' as audience) and zero evidence ('most people have used my product'). The final score reflects the high utility and scale of the actual business entity, heavily penalized by the Quality Factor for the poor submission data.

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Score Breakdown

Real World Utility+203
Audience Reach Impact+102
Technical Innovation+96
Evidence Of Traction+150
Market Timing Relevance+85
Functional Completeness+3
Subtotal+639
Usefulness Multiplierx0.96
Final Score+612

Project Details

Project URL
EmCasa.com
Description
EmCasa is a technology-driven real estate company based in Brazil, operating through its platform EmCasa.com. The company focuses on simplifying the home buying and selling process by leveraging advanced technology and data analytics. EmCasa offers a seamless experience for users by providing virtual tours, detailed property information, and personalized recommendations. Their platform aims to make real estate transactions more transparent, efficient, and user-friendly, catering to the needs of modern homebuyers and sellers in the Brazilian market.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline