Proof of Usefulness Report

Elm Marketing

Analysis completed on 1/26/2026

+10
Proof of Usefulness Score
You're In Business

The submission for Elm Marketing contains significant contradictions and low-quality data. While likely a legitimate small local agency in New Zealand, the claim of 30 employees against a lifetime revenue ('marketcap') of 50,000 suggests data inaccuracy. Claims of 'everyone' as the audience and 'most people' having used the product are factually incorrect. The project demonstrates minimal verifiable traction or technical innovation in this submission.

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Score Breakdown

Real World Utility+5.00
Audience Reach Impact+1.00
Technical Innovation+0.38
Evidence Of Traction+1.25
Market Timing Relevance+1.50
Functional Completeness+0.25
Subtotal+9.38
Usefulness Multiplierx1.08
Final Score+10

Project Details

Description
At Elm Marketing, we’re all about helping you to take your business to the next level, and then giving you the tools to sustain that momentum for the long haul. We’ve scrapped the one-size-fits-all model and set out on a mission to share our expertise with emerging businesses in Southland and beyond. In such a complex and constantly evolving landscape, it's no wonder businesses often hit a wall with their marketing. Plans can stumble or fall completely when you’re time-poor or simply just don’t get how it all works. From researching your industry’s market to listening to your needs, coming up with a strategy, and then implementing your marketing, we navigate this landscape for you so you can focus on what you do best.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline