Project 'elm' (getelm.co) is a legitimate B2B analytics platform for FMCG brands with verifiable traction (clients like Huel, KIND). However, the submission contains severe factual errors, claiming a $72B market cap (likely conflated with the Saudi 'Elm Company') and a team of thousands, whereas the actual entity is a seed-stage startup. The score acknowledges the tool's real-world utility but applies significant penalties for data misrepresentation and false claims of 'everyone' reach.
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