Proof of Usefulness Report

eLama

Analysis completed on 1/25/2026

+640
Proof of Usefulness Score
Category Standard

eLama is a verified, major AdTech platform (acquired by Yandex in 2022) with estimated annual revenue exceeding $40M and a large B2B user base (30k+ advertisers). Despite the high-value underlying business, the submission quality was extremely poor, featuring vague claims ('everyone') and nonsensical metrics ('marketcap: 500000'). The score is heavily buoyed by external verification of the project's massive traction and utility, fitting the 'Much larger scale' calibration tier (400-700), but penalized for the lack of provided technical detail and professionalism in the response.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+136.0
Technical Innovation+72.0
Evidence Of Traction+237.5
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+753
Usefulness Multiplierx0.85
Final Score+640

Project Details

Project URL
elama.global
Description
eLama platform helps advertisers outsmart their competitors, save time on collecting data, and automate away mundane tasks such as reporting and monitoring. Our tools optimize and simplify work in Google Ads, Facebook Ads and TikTok Ads. With more than 10 years of experience, eLama has helped over 30,000 advertisers refine how they work with paid ads. eLama is a Premier Google Partner and Facebook Marketing Partner which means that our tools and services meet the highest standards of performance.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline