Proof of Usefulness Report

EikonTech

Analysis completed on 2/6/2026

+311
Proof of Usefulness Score
Certified Problem Solver

EikonTech is a verifiable B2B ad-tech reseller (partner of Zeta Global) based in Italy with expansion into Spain and Sweden. While the submission claims a team of 125, third-party data indicates a verifiable headcount of 11-50. The project has legitimate market traction as a service provider, but the submission itself is of very low quality, containing exaggerated claims (e.g., 'audience reach: everyone') and lacking detail on custom technology. The score reflects a solid service business penalized for a lack of proprietary innovation and a poor submission.

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Score Breakdown

Real World Utility0.25)
Audience Reach Impact0.20)
Technical Innovation0.15)
Evidence Of Traction0.25)
Market Timing Relevance0.10)
Functional Completeness0.05)
Subtotal+325
Usefulness Multiplierx0.96
Final Score+311

Project Details

Project URL
eikontech.com
Description
Eikontech is an ad tech reseller, specialized in programmatic buying, with its core business focused on Zeta’s DSP, the first artificial intelligence-powered DSP to enter the Italian market. Thanks to partnerships with cutting-edge artificial intelligence providers, Eikontech offers a comprehensive service to media agencies and companies. Collaboration with these providers ensures innovative solutions and optimization-oriented digital marketing strategies. Eikontech provides a 360-degree service, distinguishing itself as a reference point in the field of digital marketing.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline