Proof of Usefulness Report

EDO

Analysis completed on 1/20/2026

+402
Proof of Usefulness Score
Certified Problem Solver

EDO is a verified, high-value data analytics company with over $92M in funding and a valuation exceeding $200M. The project has successfully deployed 'Ad EnGage' with major clients like Disney, NBCU, and SoFi. However, the submission itself is of extremely low quality, containing false claims (e.g., 'most people have used my product') and vague data. The high score is driven entirely by external verification of the company's substantial real-world traction and utility, despite the severe penalty applied to the 'Response Quality' metric due to the submitter's lack of effort.

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Score Breakdown

Real World Utility+110.4
Audience Reach Impact+64.0
Technical Innovation+61.2
Evidence Of Traction+114.0
Market Timing Relevance+38.0
Functional Completeness+1.0
Subtotal+388.6
Usefulness Multiplierx1.035
Final Score+402

Project Details

Project URL
edo.com
Description
Ad EnGage from EDO gives advertisers and networks unprecedented access to accurate, comprehensive TV ad intelligence and effectiveness metrics to quickly generate powerful insights.\n\nBy pairing real-time ad occurrence data with time-matched consumer online search behavior, Ad EnGage gives you a quantifiable and predictive measure to make better TV advertising decisions.\n\nAdvertisers use TV for its unparalleled reach and immediate exposure. And when TV viewers see content that interests or excites them, they pick up a second device and search for more information. Engagement occurs when the viewer moves from passively receiving an advertiser’s messaging to actively participating in the purchase journey by searching online for the advertiser’s offering.\n\nEDO measures this consumer response to TV advertising with our proprietary Search Engagement metric, capturing time-matched data to attribute consumers’ online search behavior to individual TV ad airings.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline