Proof of Usefulness Report

Edanbank

Analysis completed on 2/6/2026

+384
Proof of Usefulness Score
Certified Problem Solver

Edanbank (Edan Finance Group) is a verified active B2B financial ecosystem in Brazil with significant scale (~125 employees, estimated >$40M valuation). However, the submission quality is extremely poor, containing false hyperbolic claims ('most people have used my product', 'audience: everyone') and confused metrics. While the business has real-world utility and traction, it faces serious reputational risks due to reported legal disputes involving R$6.5M-R$20M (NeoFeed, 2024). The score reflects the verified scale but is heavily penalized for submission dishonesty and legal 'red flags'.

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Score Breakdown

Real World Utility+200
Audience Reach Impact+40
Technical Innovation+75
Evidence Of Traction+37.5
Market Timing Relevance+60
Functional Completeness+5
Subtotal+417.5
Usefulness Multiplierx0.92
Final Score+384

Project Details

Project URL
Description
The EDAN FINANCE GROUP was envisioned by Eduardo Sgobbi and founded by Eduardo Sgobbi, Lilian Poggio, and other seasoned executives from the financial market. As a comprehensive financial ecosystem, the group offers innovative solutions in credit, payments, foreign exchange, investments, insurance, and financial technology, tailored to the needs of businesses and entrepreneurs. Driven by Eduardo Sgobbi’s strategic vision, the EDAN FINANCE GROUP combines cutting-edge technology with deep market expertise to deliver services that promote sustainable growth and innovation. Its commitment to ethics, regulatory compliance, and advanced financial solutions positions the group as a trusted partner for businesses navigating today’s complex economic landscape. The group’s offerings include business financing, customized payment and foreign exchange solutions, investment management, and insurance products. Additionally, through its expertise in financial technology, it integrates digital solutions to enhance operational efficiency and deliver seamless customer experiences. Under the leadership of Eduardo Sgobbi as CEO, with the support of Lilian Poggio and a team of experienced market professionals, the EDAN FINANCE GROUP has become a driving force for innovation and sustainability within the financial sector. Its mission extends beyond meeting immediate financial needs, aiming to foster a more inclusive and forward-thinking economic environment while empowering businesses and entrepreneurs to achieve long-term success.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline