Proof of Usefulness Report

Ecreati

Analysis completed on 2/6/2026

+264
Proof of Usefulness Score
Gaining Momentum

Ecreati is a legitimate B2B marketing agency based in Vietnam, specializing in the Food & Beverage sector and representing major US agricultural trade associations (e.g., US Dairy Export Council, Potatoes USA). While the business is verified and serves high-profile clients, the project submission contains significant exaggerations (claiming 'everyone' as the audience and 'most people' as users) and inaccurate metrics (revenue listed as 'marketcap'). As a service-based consulting firm rather than a scalable technology product, it lacks the technical innovation and broad audience reach typically required for a high PoU score, though its specific utility in trade promotion is established.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+2.0
Technical Innovation+0.38
Evidence Of Traction+10.0
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+32.63
Usefulness Multiplierx0.81
Final Score+264

Project Details

Project URL
ecreati.com
Description
We offer a comprehensive marketing solution for the Food & Beverage industry, tailored to the unique insights, cultural nuances, and consumer preferences of the Vietnamese market. Our extensive experience and robust B2B network across various Agri-Food product categories, including Fruits & Vegetables, Meat and Meat products, Wine, Dairy, and Cheese, set us apart. Our Integrated Marketing Services: • Proposal Submission: Expert assistance in crafting compelling funding proposals. • B2B Marketing: Professional training, targeted networking, and strategic B2B meetings with importers and distributors. • B2C Marketing: Engaging sampling, impactful activations, in-store promotions, and effective merchandising. • Media & Digital: Strategic press releases, media coverage in news and magazines, website development, SEO/SEM optimization, and engaging social media campaigns. Let us partner with you to achieve your business goals.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline