Proof of Usefulness Report

Ecommerce Associates

Analysis completed on 1/26/2026

+14
Proof of Usefulness Score
You're In Business

The submission describes a legacy digital marketing agency (founded 2004) but contains critical red flags and unverifiable data. The claims of audience reach ('everyone') and traction ('most people have used my product') are demonstrably false for a 6-person boutique agency. The revenue metric is confused ('all time marketcap'), and the project lacks any technological innovation. The low-quality, hyperbolic submission strongly suggests either a lack of seriousness or a misunderstanding of the evaluation criteria.

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Score Breakdown

Real World Utility+25.00
Audience Reach Impact+5.00
Technical Innovation+5.00
Evidence Of Traction+5.00
Market Timing Relevance+40.00
Functional Completeness+5.00
Subtotal+13.25
Usefulness Multiplierx1.08
Final Score+14

Project Details

Project URL
ecommerceassociates.co.uk
Description
Ecommerce Associates is a specialist search marketing agency and its simple purpose is to help our clients to sell more online. Based in London, Ecommerce Associates works closely with clients in all sectors including blue-chip brands such as: British Gas, McAfee, Lovefilm, The Post Office & Thomas Cook. Our customised, intelligent marketing solutions expand the reach of campaigns to enhance brand recognition, build customer loyalty and generate measurable returns. Specialties: SEO, SEM, PPC, CPA, CPC, CPM, Paid Search, Search Marketing, Paid Search Marketing, Online Marketing, Mobile Search, eCommerce, Social Media, Internet Advertising, Online Advertising.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline