Proof of Usefulness Report

Ecom Brokers

Analysis completed on 1/25/2026

+227
Proof of Usefulness Score
Gaining Momentum

Ecom Brokers appears to be a legitimate, niche brokerage service for ecommerce exits, backed by a credible founder (Ben Leonard). However, the project submission is of very poor quality, containing blatantly false claims (e.g., 'most people have used my product', audience is 'everyone') and ambiguous financial data ('marketcap: 500000'). While the core business model solves a real problem and market timing is favorable, the lack of verifiable traction evidence in the submission and the unprofessional response significantly lower the score. It scores in the 'Small but promising' range due to the underlying validity of the business model, despite the flawed entry.

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Score Breakdown

Real World Utility+120.0
Audience Reach Impact+10.0
Technical Innovation+12.0
Evidence Of Traction+25.0
Market Timing Relevance+70.0
Functional Completeness+2.5
Subtotal+239.5
Usefulness Multiplierx0.95
Final Score+227

Project Details

Description
Ecom Brokers makes selling your ecommerce business simple, hassle free, fair and clear. Founded by Ben Leonard and Allison Walker, we’ve been there and done it - on all sides. Based in the UK, Ecom Brokers works with businesses all over the world When Ben and Allison worked together on the sale of Ben’s eCommerce business - they noticed a gap in the industry. Where was the brokerage that had the experience of the seller, the broker, the accountant and the eCommerce expert? It didn’t exist…until now. Ecom Brokers is the eCommerce brokerage by eCommerce people.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline